The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants and contain pure essential oils. Our solutions are so powerful we call them purescriptions™.  While we specialize in hair care, we offer other plant-based products – skin care, makeup, pure-fume™, aromas and lifestyle – that are all professionally developed, clinically tested and go to exceptional lengths to be respectful of the earth.